124K
Instagram Followers
1.9M
Monthly Reach
218%
Growth Rate
The Challenge
Saleem's, a bridal and luxury fashion brand, had a strong offline reputation but lacked a digital voice. They needed to reach a younger, digital-first audience without losing their premium heritage.
Our Strategy
We implemented a three-pillar strategy focusing on visual identity, influencer collaboration, and organic community building.
- Rebranding: Designed a timeless logo and visual grid that reflected elegance.
- Influencer Campaign: Partnered with niche fashion influencers to showcase the bridal collection in real-world settings.
- Reel Strategy: Produced high-quality behind-the-scenes content showing the craftsmanship of their garments.
The Results
The campaign went viral locally. In just one month (July), we reached 1,030,071 accounts organically. The Instagram family grew to over 124,000 engaged followers, directly driving footfall to their showroom.