5,000+
Pre-orders Week 1
60%
Website Traffic
20%
Conversion Boost
The Challenge
JBL needed to create massive buzz for a new product launch. The goal was simple but difficult: drive immediate pre-orders and traffic to the e-commerce site in a crowded market.
Our Strategy
We designed the integrated campaign #LoveInEveryBeat, focusing on the emotional connection people have with music.
- Teaser Phase: Used countdowns and "leak" style content on Stories to build curiosity.
- Live Events: Hosted Instagram Live launch events featuring musicians.
- Targeted Ads: Deployed high-ROI paid ads retargeting users who engaged with the teaser content.
The Results
The campaign was a smash hit. We secured over 5,000 pre-orders within the first week alone. Website traffic spiked by 60% during the campaign period, proving that emotional storytelling drives hard sales.