2
Major Launches
100%
Brand Consistency
Top
Engagement Rates
The Challenge
Luxury automotive brands like Audi and new entrants like Citroën require a different touch. The challenge was to maintain an aura of exclusivity while driving mass engagement on social platforms.
Our Strategy
We acted as the guardians of the brand voice, managing end-to-end content strategies.
Citroën C5 Aircross Launch
We managed the India launch of the C5 Aircross SUV. This wasn't just about posts; it was about the experience. We helped design the first showroom visuals in Ahmedabad and created "Dynamic Envelopes" for the press kit.
Audi India Content
For Audi, we led the content strategy for key calendar moments, including the viral "Four Rings Challenge" and the Women's Day campaign. The focus was strictly on premium storytelling that aligned with Audi's global luxury ethos.